Hero photo concept for the summer 2022 campaign rollout of the latest addition to the Porto Montenegro, the Buddha-Bar Beach.

The direction for the campaign was to use the well-known elements of the PMYC Pool and incorporate a subtle feel of the new, chick brand operator, the Buddha-Bar Beach.

The campaign elements have been featured on billboards in the region and throughout social media channels.

Photo by: Daniel Nyul
Copy: BBB