Connecting Sea & the Land

As the first Yacht Management Company in Montenegro, BCM wanted to improve its branding to reflect contemporary trends and their current business strategy.

The process included redrawing the current logo by giving it a bold and slick look but keeping well-known shape. Together with the logo, new brand elements were developed along with new brand architecture.

BCM provides strategic management and human resources to foreign clients since 1999, they are proudly keeping quality standards over years for successful service. Constantly developing, BCM engaged innovative solution package for international yachting business providing the bridge between Montenegrin positive business climate and foreign investors as well as passion explorers and yacht owners.